About
28 Productions is a video production company based in Byron Bay. We work with brands that have invested in how they look and need content that matches it.
Cinematic content built for wherever it needs to live. Shot on real cinema gear, colour graded, edited to spec. Hooks and captions written to stop the scroll.
We shoot like an artist and think like a strategist. Every frame deliberate, every post with a reason.
Most people in this space are only half right. Agencies claim strategy and deliver templated. Freelancers claim cinematic and deliver pretty footage with no plan behind it. We do both.
Jack Kirkwood, Founder
Picked up a camera in high school in New Zealand and never put it down. Ten plus years refining the craft since. Moved to Byron Bay two years ago, and this is where it's come together.
Deep love for the image itself, how it looks, how it's lit, how it's framed. Just as much for the strategy behind it, what it needs to do for the brand it's built for.
Start to finish, it's one person. That's what keeps it deliberate.